"Maximising the human in the HR brand" by Dr Elouise Leonard-Cross, Occupational Psychologist and Head of People Strategy & Experience, Northumbrian Water Limited
(Talk 3 of 6 recorded at Coaching Culture 'Trust Matters' Virtual Conference, 10th March 2021)
Have employees lost their trust in HR? Dr Elouise will tackle this thorny subject, reflecting on how successfully building a corporate culture of trust might need to start with rebuilding the human side of HR. As part of how to do this, she’ll share her thoughts on re-defining the HR functional brand to re-establish trust in HR.
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About Dr. Elouise Leonard-Cross:
Dr. Elouise Leonard-Cross is an Occupational Psychologist, Co-Chair of CIPD North East of England and Head of People Strategy & Experience for Northumbrian Water Limited. A ‘curious collaborator’ Elouise thrives on asking and exploring the questions to help organisations be happy and healthy places to work. A Chartered Fellow of the CIPD, she is passionate about the role that people professionals play in making organisations human and creating the conditions for innovation and growth.
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